WHAT is it?
This virtual tool simulates the experience of reading, or browsing, printed materials in an online environment. It's an interactive application intended to emulate real-world testing of printed pages by providing a familiar "page turning" interface.

WHEN should you use it?
To create effective advertising and promotional campaigns.

• Ad testing – have respondents click on ads that interest or don't interest them, while tracking the mouse clicks for analysis
• Ad recall – have respondents read the articles that interest them in a simulated magazine (with print ads embedded throughout), then answer post-hoc ad recall questions
• Simulated shopping – simulate the browsing experience of a coupon booklet prior to a simulated shopping trip
• Billboard/distance testing – measure visibility, comprehension and recall.

HOW should you use it?
Respondents are instructed to browse a book or magazine as they would in normal life.

• Ability to zoom in/out of a page to aid viewing
• Track the amount of time spent on any given page
• Track mouse movements and clicks

WHY should you use it?
The strength of this research tool is that each of its "pages" may be more than just a simple static image – it can be a fully featured application incorporating a sophisticated interface, interactivity and data-collection capabilities.

• Test more factors and gain deeper insight with interactive media
• Complete studies faster
• Expand the geographic range of studies by deploying them online
• Collect more data than traditional methodologies allow